The new range of tote handbags that will be launched with the help of the Facebook marketing in UK will be named as Smartways Leather Bags. Bohlux is primarily a USA based leather workshop which aims in providing stylish and luxuriously designed handbags for the female population suiting the needs of the exquisite lifestyle of the female customers Bohlux.
However the industry began to contract during when majority of the leather producing companies shifted their production to the eastern countries like Africa and Asia.
E- environmental factors The leather companies operating in UK are also required to abide by the following environmental directives in relation to manufacturing and production of raw hide and skin for production of leather goods: The report highlights the fact that the company will be able to successfully operate in UK and since the sales trend for leather goods are growing positive hence the company will be able to make profit out of sales of the product.
Beldona, Lin and Yoo unlike the USA customer segment, who prefers small to medium sized purse and clutches, female population of UK generally prefers stylish and dignified look and hence they prefer using traditional and large-sized Tote handbags.
The company proposes to introduce the product in UK and the major target market consists of high income group of female customers. The company will use Cowhide leather which is the best quality leather for production of the new range of Tote handbags.
East, Wright and Vanhuele stated that due to high rate of import of cheap leather goods from the eastern countries, the demand for the local high-class leather goods of UK has been decreasing lately. The luggage and leather goods market includes different leather products like bags, wallets, purses, handbags, suitcases, travel bags and briefcases.
The company focuses on combining innovation with ethnicity and style. However, the unprecedented growth of the luxury sector of UK confirms the fact that the luggage and leather goods industry of UK is also expected to grow in the recent years.
Thus, the report will focus on analyzing the feasibility of the UK market with regards to launch of the new leather handbag. Bohlux, has shifted its focus on introducing the range of leather handbags with British ethnicity in UK. Product Analysis The marketing plan will focus on introduction of female leather handbags and clutches by a medium-scale leather good producing company namely Bohlux.
The company has been able to successfully make its mark within the fashion industry of US with the stylish handbags that provides the customers with the feel of Italian and French style quotient.
Abstract The report focuses on the marketing plan for the tote leather handbag which is being introduced by Bohlux which is a medium scale leather producing company of USA. Finally the report shows that for entering the UK market, Bohlux will use pull marketing strategy and opt for Facebook marketing and promotion.
UK accounts for strong history of leather processing and leather manufacturing. However, as per the reports of Euromonitor, the luggage market of UK has experienced poor growth in the recent years and the market declined by marketing plan of ali school bags manufacturing company executive summary: The name of the company is “ALI BAGS MANUFACURING COMPANY” and it will be sole proprietorship business.
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